7 Stats that prove the Value of a Custom Website
Why building custom turns your website from an expense into an asset

Even if you run a local business or deal mostly off of the internet, 97% 1 of people learn more about a local company online than anywhere else.
What this means to you: Your website is where your brand makes its strongest first impression. So do you make a good impression?
You have 0.05 seconds 2 to create a first impression
What this means to you: Your business is so much more than your website, but your visitors won't become customers if they form a poor opinion of you based on your website. You may never get a second chance to win them over.
First impressions are 94% 3 design-related.
What this means to you: Investing in a good design will give your site the first impression it needs to drive the success of your website. This is why design is such a key part of our custom website design process.
38% 4 of people will stop engaging with a website if it is unattractive.
What this means to you: 38%4 of lost visitors may be weatherable for large businesses, but if you run a small business, this could be a significant handicap to your revenue and client stream
75% 5 of consumers admit to judging a company’s credibility based on their website design
What this means to you: In your website visitor’s brain: a good website = a good business. Instead of having to defend a bad website to new leads, use a good website to build trust for you before you even get to connect with the customer.
57% 6 of internet users say they won’t recommend a business with a poorly designed mobile website
What this means to you: Referrals are key to any business’ success. Here are 3 reasons why. Customer referrals are low cost, lead to more trust, and create a virtuous cycle. Invest in a website that makes referrals a no-brainer for your customers.
61% 7 of users are unlikely to return to a mobile site if they had trouble accessing it and 40% 7 visit a competitor’s site instead.
What this means to you: A poorly made website isn’t working for you, it is working for your competitors. So you thought you could save some money by building an inexpensive templated website. Little did you know that not only is your website deterring potential business, it may also be helping your competitors grow. The cost of that “inexpensive” website is much more than you may realize in lost sales, aiding competitors growth, poor referral cycles, etc.
Cheaper Websites have
Hidden Costs
Malkin Made builds Custom Websites that Maximize your Return on Investment
Invest where your brand makes its strongest first impression. Your website.
Still curious about how we help customers turn their websites into their strongest asset?
References
- https://seotribunal.com/blog/stats-to-understand-seo/#local-seo-facts
- http://www.tandfonline.com/doi/abs/10.1080/01449290500330448
- https://www.researchgate.net/publication/221516871_Trust_and_mistrust_of_online_health_sites
- https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list
- https://www.kinesisinc.com/the-truth-about-web-design/
- https://www.socpub.com/articles/the-5-mobile-marketing-mistakes-infographic-14849
- https://www.impactbnd.com/blog/mobile-marketing-statistics